Hank Kanalz (editor of Legends of the Dark Knight) gave a great interview to ComicBookResources. Part of the interview focused on what we can expect from Beware the Batman comic, but even more interesting was what he had to say about DC Digital.
Regarding Beware the Batman, Kanalz only spoke briefly. He says we can expect the same sort of feel as the TV show with a focus on Batman villains that rarely see the light of day. He also said there would be the occasional spotlight on Katana and Alfred which, if it end up being true, would be a nice way to further their backgrounds.
The really cool stuff was about DC Digital as Kanalz and the interviewer explored options I had not even considered. Kanalz says that with the tie in propertied such as Injustice, Arrow and Beware the Batman, DC is playing with different launch windows to see what time frame works best to get new readers on board a comic. With Injustice, they wanted to give some background for the universe, so they started the comic first. With Arrow, they launched the comic simultaneously. With Beware the Batman, they wanted to see if giving the TV series time to collect a fanbase would boost sales.
The interviewer asked Kanalz if they had taken note of how long people looked at certain panels and adjusted their stories to work around that feedback. I had not previously considered the possibility that information might be logged on how long anybody stares at a particular panel, and as I recall, Kanalz kind of sidestepped the question without strictly confirming or denying the possibility, but he did say that they tracked people as they bounced from one series to another and had noticed a much greater trend of people trying out new series in the digital format. He concluded, reasonably, that people were a lot more likely to try out a comic to see if they liked it when it only cost a single dollar.
Then came the really huge revelation. The interviewer asked if digital sales every outpaced hard copy sales, and again, Kanalz sidestepped it saying it was not a fair comparison, but he did say that many of their digital comics finished in the top twenty in sales and Injustice was frequently #1! Wait, what? Are you telling me that Injustice regularly outsells Batman? That's astounding!
I think the key here is that he says in "monthly sales." He must mean that one Batman comic comes out each month, and compared to the four Injustice comics people buy each month, Injustice sales more. Still, it's not uncommon for Batman to sell 150,000. Are we saying 35,000 are buying Injustice? That's still amazing and makes the digital first segment of DC Comics to be much more important to DC than I ever suspected.
Finally, Kanalz implies that DC Digital properties might be coming to your TV, so perhaps he's thinking Roku, Hulu, or gaming consoles. He also says that TTG!'s comic will probably incorporate DC2 technology and include sound effects which were promised but not delivered in other DC2 properties.
Click any image for the full interview.